Interbrand, a global brand consultancy, collaborated with the GE Creative and Brand Strategy Team to transform the core elements of the GE brand, including its iconic monogram, into a new logo and visual identity. Our team further developed design systems to highlight the redefined brand, which officially launched in January 2024.
In October 2023, Transform Magazine, a global print magazine around brand strategy and development, issued the 2023 Transform Awards (North America) to GE Aerospace and Interbrand in the following categories:
2023 Grand Prix Award – GE Aerospace and Interbrand
2023 Gold, Best Brand Architecture Solution – GE Aerospace and Interbrand
2023 Gold, Best Brand Development Project to Reflect a Change of Mission, Values or Positioning – GE Aerospace and Interbrand
2023 Gold, Best Visual Identity from the Engineering and Manufacturing Sector – GE Aerospace and Interbrand
2023 Silver, Best Implementation of a Brand Development Project – GE Aerospace and Interbrand
art direction, brand, design
Date:
October 9, 2022
