The ERGs have undergone a thorough redesign to reflect GE Aerospace’s new visual identity with bold and imaginative compositions. Each badge is crafted from a cohesive design system aimed at embodying inclusivity and diversity, core values integral to the company’s culture and brand.
While the symbols for each ERG may seem abstract, they are carefully crafted with subtle symbolism. For instance, the Pride Alliance badge features side-by-side diamond shapes forming a prism, symbolizing the rainbow. The Women’s Network badge combines an implied circular shape with a cross reminiscent of the classic female gender symbol. The Afro-Heritage Alliance draws inspiration from traditional African textiles.
Through distinctive shapes, color palettes, and dynamic symbols, each badge celebrates the unique cultural contributions of these communities within the GE Aerospace brand.
creative direction, illustration, design
Date:
July 13, 2024
